Style Guide for Partners
Helping you stand out and showcase the beauty of Perth Hills
Your Unique Selling Point (USP) is the heartbeat of your business – the thing that sets you apart and highlights the essence of Perth Hills. This section should:
- Be written in third person (as content will appear on a third-party site).
- Limit to 100 words for the overview.
- Capture what makes your business special within the Perth Hills region.
Example:
Nestled among the rolling hills and towering jarrah forests, [Business Name] offers an authentic Perth Hills experience where nature, adventure, and local charm meet. Whether you’re seeking boutique accommodation, artisanal dining, or immersive outdoor activities, [Business Name] invites you to discover the region’s unique character and warm hospitality.
Length: 300–400 words
Tone: Third person
Include keywords visitors might use when searching for Perth Hills experiences (e.g., “nature trails,” “boutique stays,” “local produce,” “heritage towns”).
Address:
- What makes your product/service unique in Perth Hills?
- Who is your customer and what experience are they seeking?
- Your brand personality and vision.
Primary Image
- High resolution (minimum 900 x 700 pixels)
- Landscape orientation
- Professional quality
- Should capture your USP and evoke a sense of connection with Perth Hills.
- Make visitors think: “I can’t wait to go there.”
Checklist
- Does it showcase the natural beauty of Perth Hills?
- Does it feel authentic and inviting?
- Does it inspire exploration and relaxation?
Business Type: Wineries & Restaurants
Image Suggestions: Food & wine hero shots, ‘grammable interiors’, lifestyle shots
Business Type: Accommodation
Image Suggestions: Living area & view hero shots, cozy interiors, lifestyle shots
Business Type: Tours & Experiences
Image Suggestions: Hero shots of the experience’s point of difference, action shots
What Works
- People naturally enjoying the space
- Warm, natural lighting
- Interesting angles
- Detail shots that maintain context
Avoid
- Overly posed or styled shots
- Harsh lighting or unrealistic colours
- Losing sense of place by focusing too much on people
Heading
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