Why Partner with the Perth Hills Tourism Alliance?
The Perth Hills region, located less than an hour from Perth, is one of Western Australia’s most unique destinations. Visitors are drawn to its unique landscapes, rich heritage, and authentic local experiences.
By partnering with the PHTA and leveraging the Experience Perth Hills brand, your business could become part of a powerful collective that promotes the region to thousands of potential visitors each year. Partners benefit from coordinated destination marketing, shared resources, and access to opportunities that are difficult to achieve alone.
What you get as a partner
Amplified Marketing Reach
Through coordinated campaigns, social media, digital advertising, and print collateral, we showcase the best of the Hills to local, interstate, and international audiences.
Your business will benefit from this exposure without needing to manage large‑scale marketing on your own.
Opportunities may include:
- Website listings
- Campaign participation
- Features in social media posts
- Inclusion in printed collateral
- Visitor itineraries and promotions
Be Part of a Growing Visitor Economy
Tourism in the Perth Hills is expanding rapidly, with increasing demand for authentic experiences, boutique wineries, artisan food, nature‑based activities, and cultural attractions.
Aligning with Experience Perth Hills helps your business capture this growing market while contributing to a thriving regional economy.
Collaborative Opportunities
As a partner, you’ll gain access to joint promotions, campaigns, and cooperative marketing initiatives delivered in collaboration with local governments, tourism organisations, and fellow operators—maximising your reach and impact.
Credibility and Visibility
The Experience Perth Hills brand is trusted and widely recognised. Featuring your business under this banner signals quality and authenticity to visitors, helping you stand out in a competitive market. The brand builds visitor confidence and reinforces the Perth Hills as a cohesive, high‑quality destination
How partnership works
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Who we are
The Perth Hills Tourism Alliance (PHTA) is a partnership between the local governments of Armadale, Kalamunda, Mundaring, Serpentine Jarrahdale, and Swan (Gidgegannup), together with tourism operators across the Perth Hills region.
The Alliance manages the Experience Perth Hills brand—the official identity for the region’s tourism marketing. This unified branding approach ensures consistent destination messaging across five local governments and the wider tourism industry.
Through the Experience Perth Hills Business Partner Portal, local tourism businesses can access partnership information, with the future aim of providing marketing opportunities, resources, and collaboration tools in one central place.
Our mission is to:
- Increase visitation by promoting the Perth Hills as a must‑visit destination.
- Support local businesses through collaborative marketing and networking opportunities.
- Enhance the visitor experience with consistent branding and high-quality information.
Join Us
Help us showcase the Perth Hills as a must‑visit destination. Together, we can grow tourism, strengthen the local economy, and create unforgettable experiences for visitors.
If you’re interested in this opportunity please complete the following steps. We look forward to working with you!
Find Out What's Involved
by reviewing the information required
Partner Style Guide
to help you showcase your business
Complete the Partnership Application
to become part of this exciting journey